I invest plenty of time developing myself, both personally and professionally. In particular, I spend a lot of time studying marketing.
Over the last few years, I’ve discovered a simple marketing approach that works across all businesses.
Just to be clear, I don’t have a ‘silver bullet’ or a magic bean – there’s still a lot of work, effort and skill required to make this approach work.
When it comes down to it, marketing is really about:
Building an audience
Getting them to KNOW, LIKE and TRUST you
Giving them opportunities to buy
The problem I find with most media companies, is that all too often, they ignore steps one and two, and just try and sell.
But – just for one second – imagine that you had a big list of people who you were communicating with regularly (your database) …
… You knew that they’d been opening your emails and reading your content.
… You knew that they’d been clicking links and checking out your website and landing pages.
In other words, you'd know that they knew who you were, liked your stuff, and trusted you and your team as experts on local business marketing.
Would that make things easier for your sales team? Would it reduce the pressure on them, and allow them just to pick up the phone to the people who were primed, and more likely to buy?
I know it would. You know it would. So why not give this whole ‘marketing’ thing a go?
You’d likely be surprised at how well Inspire’s marketing of this nature has worked this year. We have been.
